ABOUT THE PROJECT
With an expansive and diverse network in the design industry, frenchCALIFORNIA is noted for conceiving and curating collectible design exhibitions within luxury model residences. For 532 W 20th Street, frenchCALIFORNIA partnered with Magen H Gallery, a gallery that has championed innovative designers in the decorative arts, sculpture, architecture and ceramics since 1997.
frenchCALIFORNIA outfitted the space with international mid-century and modern collectible design pieces with a particular focus on French post-war design. Rare works by French design masters are seen in situ, with pieces by Guillerme et Chambron, Pierre Chapo, Max Ingrand, Jacques Adnet, André-Aleth Masson and many more.
frenchCALIFORNIA utilized a neutral color palette, natural materials, soft textures and warm wood accents that juxtapose the hard concrete of the building’s exterior. The full floor, open-space plan provided an opportunity to choose a variety of works ranging from small ceramics to large sideboard and daybeds. frenchCALIFORNIA catered to the loft-like features of the space while curating a specific type of luxury that a potential buyer of this caliber would expect, complete with coveted design and art pieces that they are looking to collect.